Time for social purchasing to heal the wounds of the earthquake!
Sosyal Zincir is a social purchasing platform that connects producers and buyers to support producers affected by disasters.
ABOUT
Sosyal Zincir (Social Chain) is the name of a non-profit collaboration that brings together civil society, the private and public sectors around the social purchasing movement to support the producers affected by the earthquake in the Southeast region of Turkey in 2023. Sosyal Zincir constituents aim to include local producers, small and medium-sized enterprises that produce products and services needed by different sectors in the supply chain, while contributing to the support of socially vulnerable groups through procurement activities.
We worked with the I4D team on a responsive web product that brings producers and buyers together. Taking into account the needs of both producers and buyers, we designed screens suitable for use on desktop and mobile devices to ensure that both groups can easily access the platform.
Product design, UI/UX Design, Responsive Web, Illustration, Iconography
Created By
Studio Pinto
Client
I4D
Year
2023
CHALLENGES AND GOALS
Building a marketplace that brings producers and buyers together.
Ensuring that products produced in natural disaster areas can reach the market.
Increasing the credibility of producers’ products by using a clean and understandable design language.
Providing producers with easy access to the platform in times of difficulty.
Creating spaces where buyers who care about social and environmental factors can easily meet their needs.
TIMELINE
User Problems and Needs
RESEARCH OUTCOMES
BUYERS
Buyers from the private sector, public sector and non-governmental organizations who care about social and environmental factors and want to make social purchasing.
01
An advanced system for obtaining information about the pricing of products and tracking transactions.
02
An easy quotation collection process for product requests.
03
Sufficient production capacity, products conforming to high quality standards and efficient logistics infrastructure.
PRODUCERS
Producers such as agricultural, food, textile and craft producers who can produce a large number of products from the disaster area and sell their products quickly.
01
An advanced system for obtaining information about the pricing of products and tracking transactions.
02
Possibility of direct sales at high prices without the need for intermediaries.
03
Establishing a presence in a new market and increasing visibility by reaching a wider audience.
INFORMATION ARCHITECTURE
STYLE GUIDE
Typography
STYLE GUIDE
Color Palette
ILLUSTRATIONS AND ICONOGRAPHY
WIREFRAMES
Explorations
FINAL DESIGN
FINAL DESIGN
Mobile
“Besides working with a service provider in the sustainable development context, it has been truly a immense and mutually learning process resulting in a co-created digital product for the benefit of disadvantaged community producers in Turkey. We were looking for a result-based approach combined with sectoral expertise and discipline and found it at Studio Pinto.”
Doğan Çelik | Director at Innovation for Development